The CEO of Sina Energy Holding has instructed the CEOs of its subsidiaries to prioritize product diversification and the development of new domestic and international markets.
According to Sina Energy, during the first “Sharing Successful Experiences at Sina Energy” event, themed “Exports: Challenges and Opportunities,” held to mark National Export Day, Alireza Salmanzadeh emphasized, “I hope that over the next six months, with the adoption of optimal sales strategies, we can both meet domestic market demands and increase the subsidiaries’ exports. The primary goal is to secure the foreign currency needed for importing essential raw materials through export revenues.”
Salmanzadeh stressed the importance of maintaining a consistent market presence, stating, “We must never be eliminated from the market and should always secure our foothold.”
He further urged the CEOs of subsidiaries to prioritize product diversification and focus on developing new domestic and international markets.
Increasing Export Volume and Value: Two Core Strategies
Hojatollah Baramki, Acting Vice President of Economic Affairs and Investments at Sina Energy Holding, highlighted the purpose of the event: “This event is designed to share successful experiences in a thematic manner. The first topic, in line with National Export Day, focuses on the challenges and opportunities of exports within our companies.”
He added, “Fortunately, Sina Energy Holding possesses substantial capabilities in the field of exports. We have not only highly skilled managers but also subsidiaries with significant export potential.”
Baramki explained that one of the key strategies to improve subsidiary performance is to optimize both the quantity and value of exports. He noted, “Currently, Sina Energy Holding accounts for 0.2% of the country’s total exports. While this is a notable figure, it can be improved by diversifying products and export methods.”
Export Networking and Support
In another part of the meeting, Fathabadi, Head of International Services at the Mostazafan Foundation, discussed the foundation’s efforts to promote exports. He stated, “An export task force regularly convenes within the foundation, bringing together representatives from the various holding companies. Export is inherently a network-driven activity, and we aim to foster closer collaboration and interaction among the export teams within the foundation’s group.”
He added, “If a company’s production capacity is fully utilized and sold, it should consider new investments. If not, the foundation is ready to assist in identifying and capturing new markets.”
Growth in Export Value and Volume
Laya Melkian, Planning and Economic Development Manager at Sina Energy Holding, presented a report on the export performance of the subsidiaries during the first half of this year. She stated, “The holding’s export value increased from $56 million in the first half of last year to $79 million this year, reflecting a 35% growth in export value.”
She continued, “This growth isn’t limited to value; the volume of exports from Sina Energy Holding’s manufacturing companies also grew by 27% in the first half of this year. Export volumes increased from 134,000 tons in the first half of 2023 to 171,000 tons in the same period this year.”
Melkian highlighted improvements in the trade balance index, a critical metric, noting, “In the first half of this year, we recorded a positive trade balance of $45 million, compared to a negative $29 million in the same period last year.”
Currently, products from the holding’s subsidiaries are being exported as follows:
Behran Oil Company: to 13 countries
Behtam Lubricants: to 2 countries
Doodeh Fam Industrial: to 14 countries
Iran Tire Company: to 5 countries
Isfahan Coal Tar Company: to 6 countries
Subsidiary Export Insights
In the closing session, export managers from the holding’s subsidiaries shared their methods, processes, and insights into exporting their respective products, alongside the challenges and opportunities they foresee.
